Who invests in Atlanta insurtech startups?

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TTV Capital

BLH Venture Partners, LLC

Tech Square Ventures

BIP Ventures

Valor Ventures

Drive Capital Atlanta

Engage

Vocap Investment Partners

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TTV Capital

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BLH Venture Partners, LLC

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Tech Square Ventures

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BIP Ventures

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Valor Ventures

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Drive Capital Atlanta

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Engage

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Vocap Investment Partners

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If you’re building an insurtech startup in Atlanta, there’s a useful mix of local generalist/fintech investors and national insurance-specialist funds that have already backed Atlanta companies.

For an Atlanta founder raising pre-seed through Series A, I’d prioritize these:

Investor Why they’re relevant Likely fit

TTV Capital Atlanta-based, deeply focused on fintech/financial services Seed–growth fintech/insurtech

BLH Venture Partners, LLC Atlanta early-stage investor; portfolio includes insurance-verification API Axle Early stage

Tech Square Ventures Atlanta seed investor focused on B2B/enterprise tech Seed B2B insurtech

BIP Ventures Major Atlanta investor with fintech and enterprise software focus Seed+

Valor Ventures Atlanta/Southeast B2B software investor Early-stage SaaS insurtech

Drive Capital Atlanta Has an Atlanta seed operation and invests in venture-scale technology companies Pre-seed/seed

Engage Particularly useful when the…

Trimmed here; the full answer is in the viewer.

Named: Atlanta, TTV Capital, Tech Square Ventures, BIP Ventures, Valor Ventures, Engage

Sources cited: mapbox.com, globenewswire.com, withlayr.com, lloyds.com

Claude

Atlanta has a decent-sized insurtech scene (Tracxn counts around 41 companies there, with roughly 18 having raised outside funding), and a handful of investors show up repeatedly:

Atlanta-based, insurtech-focused

FinTech Ventures Fund — an Atlanta VC founded in 2015 that invests specifically in early-stage fintech and insurtech, with an emphasis on marketplaces and digital infrastructure. They focus on pre-seed and seed rounds, typically writing checks between $250k and $1M.

Capboard

Visible.vc

Atlanta generalist VCs that include insurtech in their scope

Forte Ventures — focuses on tech and tech-enabled services across sectors including FinTech, InsurTech, and PropTech, often co-investing with corporate venture groups.

EarlyNode

Noro-Moseley Partners — a longstanding Atlanta firm (founded 1983) investing in early-growth-stage tech companies.

EarlyNode

BIP Ventures / Panoramic Ventures — backs Enterprise SaaS, Healthcare IT, and FinTech/InsurTech companies, with a focus on the Southeast and Midwest.

EarlyNode

Tech Square Ventures — an early-stage Atlanta firm partnering with entrepreneurs across B2B enterprise, marketplace, and tech-enabled services.

Visible.vc

Atlanta Ventures — a venture studio and early-stage fund with 50+ portfolio companies (including Calendly and Salesloft) backing Atlanta founders from idea through Series A.

Atlanta Ventures

Engage VC — a B2B-focused firm where 40% of its portfolio companies are based in Atlanta.

Startup Savant

Named as most…

Trimmed here; the full answer is in the viewer.

Named: Atlanta, Noro-Moseley Partners, BIP Ventures, Tech Square Ventures, Atlanta Ventures, Engage, Venture Atlanta

Sources cited: capboard.io, visible.vc, earlynode.com, atlantaventures.com, startupsavant.com, tracxn.com, ventureatlanta.org

Gemini

Insurtech startups in Atlanta receive backing from a mix of specialized regional venture capital firms, corporate venture arms, and enterprise innovation funds operating within the Southeast fintech ecosystem.

Venture Capital Firms

Fintech Ventures Fund: An Atlanta-based early-stage VC firm focused exclusively on founding teams building disruptive companies across fintech and insurtech Fintech Ventures Fund, Altss.

Forté Ventures: Headquartered in Atlanta, Forté Ventures collaborates with strategic corporate partners to fund early- to growth-stage technology startups, with explicit thesis areas in fintech and insurtech Forté Ventures.

TTV Capital: One of the longest-running early-stage fintech venture firms in Atlanta TTV Capital, investing broadly across financial services, risk management, and insurance technology TRUiC - Startup Savant.

Engage VC: An Atlanta venture platform backed by major enterprise corporations that funds early-stage B2B enterprise software and fintech/insurtech startups TRUiC - Startup Savant.

Corporate Venture Capital & Strategic Investors

Assurant Ventures: The corporate venture capital arm of Atlanta-headquartered Assurant, which invests in late-stage venture and growth companies in insurtech, mobility, and home services Will McGinnis VC Directory.

Aflac Corporate Ventures: Based in Georgia, Aflac actively invests in early- and growth-stage insurtech ventures and digital healthcare/insurance infrastructure.

Named: Atlanta, TTV Capital, Engage

Sources cited: startupsavant.com, altss.com, forteventures.com, ttvcapital.com, mcginniscommawill.com

Perplexity

Atlanta insurtech founders are funded mainly by specialist insurance/fintech investors outside Atlanta, supplemented by a smaller set of Atlanta-based early-stage and institutional backers. The clearest public examples are Layr, Buckle, and Sola.

ajc

+2

Confirmed investors

Investor Atlanta insurtech investment Evidence / relevance

Cota Capital Led Layr’s $10 million round in November 2023 Growth-oriented technology investor; Layr’s round also included several insurance-focused co-investors.

coverager

HSCM Ventures / HSCM Bermuda Invested in Layr and Buckle An insurance-specialist platform affiliated with Hudson Structured Capital Management. It participated in Layr’s $10 million round; for Buckle, it co-led the $31 million Series A and later added both equity and debt capital.

coverager

+1

Eos Venture Partners Co-led Buckle’s $31 million Series A Specialist insurtech investor with direct relevance for carrier, distribution, and embedded-insurance businesses.

news.crunchbase

Volery Capital Partners Led Buckle’s $60 million Series B Growth-equity investor; joined Buckle’s board in connection with the financing.

globalventuring

Assurant Ventures Invested in Buckle’s Series B Corporate venture arm of insurance company Assurant, making it especially relevant to companies seeking a strategic insurance partner.

globalventuring

Eldridge Invested in Buckle’s Series B Participated alongside Volery, Assurant Ventures, and HSCM in Buckle’s expansion financing.

globalventuring…

Trimmed here; the full answer is in the viewer.

Named: Atlanta, Georgia Tech, Overline, San Francisco Bay Area, Nashville, New York City, TTV Capital, Atlanta Technology Angels, TiE Atlanta, Venture Atlanta, Atlanta Seed Company

Sources cited: coverager.com, news.crunchbase.com, globalventuring.com, insurtechinsights.com, prnewswire.com, linkedin.com, theventurecodex.com, ajc.com, pulse2.com, bizjournals.com, ventureatlanta.org, ttvcapital.com, businesswire.com, atlantaga.gov, hypepotamus.com, privateequitylist.com, seedtable.com, startupfundraising.com, angelmatch.io, f6s.com, insurtechatlanta.com, openvc.app, fundraiseinsider.com, startupintros.com, pitchbook.com, cbinsights.com, indexed.vc, vcbacked.co, crunchbase.com, thecompanycheck.com, startupsavant.com, help.solainsurance.com, theinsurer.com, vcnewsdaily.com, fintech.global, investormatch.pro