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  • The experiment
  • Stories to own
  • Your part
  • Tracker
  • The research
  1. Atlanta: the experiment
  2. Words we use
  3. From memory

From memory

An answer that cites no sources at all. The engine answered from what it already knew, which tends to favor well-known names.

The memory lesson

Other terms

  • AI engine
  • Question
  • Answer
  • Shared study
  • Own study
  • Named
  • Picked (recommended)
  • Cited (source)
  • Share of voice
  • Win rate
  • Top five
  • Head-to-head
  • Cluster
  • Buyer's job
  • Home field
  • Move
  • Re-measure

Published by PursueATL. Research by Resonate Labs. Data collected September 2026.